10940NAT - Diploma of Social Media Marketing

Assignment Task

1. Economic, social and industry trends relevant to choice of appropriate media options

2. Analyse industry products or services to recommend appropriate media options

3. Summarise key provisions of relevant legislation, codes of practice and national standards affecting marketing operations

4. Explain principles of consumer behaviour and influences on buyer behaviour

5. Summarise range of marketing communication options for different markets

6. Describe and contrast range of media vehicles for marketing communication options.

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