16084994 : Marketing Across Culture : Report - Management Assignment

Internal Code : MAS6153

Marketing Assignment

Report Writing : Develop and present an outline marketing plan with justifications You work in a marketing consultancy. It is your job to prepare a report to the Dean of the Business School on your outline plan for entry into either South Africa or Chilewith programmes of study. This business report should have a minimum of 6 sections and be logical, well-researched using Harvard Referencing. It should be written objectively with evidence based discussion. You are advised to use a “Marketing Plan” structure. 1. Introduction Include ‘signposting’ of the key issues which follow in the report. Briefly introduce the content and purpose and the market, detail your objectives. 2. Findings and analysis Product and market related issues. Internal and external analysis [this should be from your previous group assignment.] 3. Outline an action plan which includes standardised and adaptive strategies, where necessary and relevant marketing theory. This is where the detail should be. 4. Conclusions