200851: Exploring Innovation in Action: The Changing Nature of the Music Industry Case Study- Essay Writing Assignment

Internal Code: 2IAI

Essay Writing Assignment:

Task: This is an individual assessment which involves a detailed critique of a case study that focuses on emerging markets. The case study will be posted on vUWS for students to access. The case study will focus on various issues covered in the seminars. Students are required to identify critical strategic success factors for this case and assess how these conform to theory or concepts as covered in the seminars. Conciseness and focus in approaching this case analysis is crucial. There will be a set of accompanying questions for the case study. Essays should not exceed 1,500 words, using size 12 point font with 1.5 line spacing format. Essays must be fully and accurately referenced or they will not be graded. Students should aim for a 10 per cent to 15 per cent Turnitin similarity index with direct quotes properly referenced with quotation marks, source and page number (please contact the instructor if you need advice regarding Harvard referencing). The case analysis should be in an essay format. CASE STUDY QUESTIONS 1. Identify and explain the different forces driving the changing landscape of the music industry. 2. Using relevant theories and concepts from the lectures, clearly, outline key innovation strategic issues that emerge from this case study. Use  examples to illustrate your mapping of the key strategic issues 3. What lessons emerge from this case study that could be used by a potential new player in the sector and what insights does this case provide for established players who have to defend their market positions?