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20187: Business Writing- Critical Review Report Writing Assignment
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Internal Code: MAS1062
Critical Review Report Writing Assignment:
Question: Compare and critically review two academic business articles (which are provided in vUWS and itemised below). You should use headings and clearly cover the key sections below:- Outline the most important arguments in each article giving an example of what is recommended and why that is recommended.
- Critically evaluate how the two articles differ, particularly in terms of the evidence provided to support the main arguments.
Article 1:
Tormala, Z. L.; Rucker, D. D (2015). How Certainty Transforms Persuasion. Harvard Business Review. Sept 2015, Vol. 93 Issue 9, p96-103.
Article 2:
Nanarpuzha R, Noronha E, (2016): Seeking attention: an investigation of salesperson influence strategies used while selling to small retailers. Journal of Personal Selling & Sales Management Vol. 36, Iss. 2, 2016