2029MKT - Advertising and Creative Strategies Campaign Research - Case Study - Marketing Assignment Help

Assignment Task

Background and Situational Analysis
Industry Analysis
Provide an overview of the Size, Growth or Decline, Opportunities and Trends in the “market/industry” in Australia. Back up all points with a citation with ideas from your
research of the facts and stats from Passport, IBIS World, Company 360 and other quality Reports / Website like Roy Morgan and ABS.
Firstly, you should gather information on the industry as a whole. For example:

• What is the size of the industry in Australia?
• What are recent trends in the industry?
• What is the industry potential? E.g. Growth rate, industry life cycle, etc.
• Any information about the industry that could be useful for your decision- making

Competitor Analysis
Now you need to determine who are the main competitors in the industry. For example:

• Who are the key players?
• What are their points of similarity and difference? You can create a table on this too.
• How do the main competitors differentiate themselves in the marketplace?
• What are the most common forms of the main competitors’ communication strategies e.g. TV, magazine, in-store promotions, etc.?
• What are the most common forms of Advertising Approaches among the main competitors? Include images of how they advertise and what channels they mostly use.
• Make a large vertical table with only max 3 competitors per page (ie: you might like to have 2 tables with 2-3 in each
• Put the first column as the brand / product itself then create 5 others for a mix of direct and indirect competitors

Consumer Analysis

Now you need to provide a description of the consumer market associated with the product category. For example:

• Who are they? (e.g. their demographic, psychographic, geographic and behavioural characteristics)
• What are the issues facing consumers of this product category?
• What are the factors important to consumers when making the purchase/consumption decisions in this market?
• Are they influenced by others? Do they make the purchases themselves?
• Are there particular consumer needs not being met in the current marketplace?

This 2029MKT - Marketing Assignment has been solved by our Marketing experts at My Uni Paper. Our Assignment Writing Experts are efficient to provide a fresh solution to this question. We are serving more than 10000+ Students in Australia, UK & US by helping them to score HD in their academics. Our Experts are well trained to follow all marking rubrics & referencing style.
Be it a used or new solution, the quality of the work submitted by our assignment experts remains unhampered. You may continue to expect the same or even better quality with the used and new assignment solution files respectively. There’s one thing to be noticed that you could choose one between the two and acquire an HD either way. You could choose a new assignment solution file to get yourself an exclusive, plagiarism (with free Turnitin file), expert quality assignment or order an old solution file that was considered worthy of the highest distinction.