21510 – Introduction to Strategy - Management Assignment Help

Assignment Task:

Task:

Executive Summary

The aim of this report is to investigate, extrapolate and advise Origin (O) on the potential strategic issues that may emerge whilst considering to relocate headquarters to Hong King, China, especially with the developments that have occurred, as of recent. The report will identify the macro environmental issues, with the potential to inhibit Origin's relocation. This report will pay close attention to industry competitive forces in Hong Kong and analysis of the strategies used by the major competitors in the host country. Moreover, the report will clearly identify the strength and resource position Origin will have to count on to mount a successful competitive fight in order to establish its position in Hong Kong.

Introduction

Origin Energy was formed in February 2000, as a result of a demerger from the Australian conglomerate Boral Limited (Companies History, 2020). Origin is now the leading Australian integrated energy company supplying electricity to 4.2 million customers and developing and producing natural gas - a cleaner form of energy for customers in Australia and beyond. Origin also aspires to be the number one renewables company in Australia, by empowering their customers to reduce their carbon footprint through wind, solar and storage technology (Origin, 2020). Origin prides itself on making commercial energy more affordable, more sustainable, smarter and easier. For today, tomorrow, and into the future (Origin 2020).

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