21641: Event Sponsorship & Revenue- Sponsorship Can Be Ethically Controversial- Essay Writing Assignment

Internal Code: 1GIDH

Essay Writing Assignment:

Task: Choose between the topics below: 1. Identify an innovative revenue generating effort (avoid ‘traditional’ revenue streams, i.e. ticket sales, tv/radio/print advertising and sponsorship). 2. Sponsorship can be ethically controversial. Discuss. 3. Discuss how technology and the internet have changed the event sponsorship industry. You are to address ONE of the topics above. You must draw on a range of resources to address your selected topic area, including academic sources and industry examples. You can draw on a range of examples or focus on one case study example throughout your discussion. Choose what you believe is most suitable for your essay. Critical reflection of the topic is required, be analytical and explore multiple perspectives.