21650: Positioning and Promoting Events- Pitlochry Festival Theatre Case Study- Case Study Assignment Help

Internal Code: 1HEFH

Case Study Assignment Help:

Task: 1- You have bene appointed the marketing manager of a new Food and Wine Festival which is to take place in Orange NSW. Your likely audience will be people from the local region, as well as visitors from Sydney. The Orange area is known for its small boutique wineries and high quality organic produce, and this will be its first effort to try and leverage an event to position the region as a wine and food centre. You have a small promotional budget ($20,000). Using the guide from Footfall and keeping in mind your budget, discuss and justify what marketing communication tools you would use in relation to your target audiences? 2- Event organizers need to embrace a holistic technological presence before, during and after the event. What is your understanding of this statement? Discuss in 200 words. 3- Analyse how the role of social media may change at different stages of the consumer decision making journey in an online environment. What are the implications for event marketers/managers? 4- Based on the Pitlochry Festival Theatre Case Study, answer the following: a) What pricing considerations guided the selection of a pricing strategy by this organization? b) What pricing mistakes could they have made and how did they avoid these mistakes? c) Assess the relevance and effectiveness of product bundling in the context of this case study.