2222THS: Hotel Distribution & Sales- Dreamworld Australia- Analysis Report Writing Assignment

Internal Code: 1HJHA

Analysis Report Writing Assignment:

Dreamworld’s management team are seeking your advice and recommendations on the customer experience at the theme park and ways to boost their ticket sales. They would like you to analyse the current marketing situation facing Dreamworld and assess the theme park’s success at delivering a customer experience that supports the image of Dreamworld. They would like your recommendations for improvements to the guest experience and sales tactics. In particular, Dreamworld management is seeking your analysis and recommendations on one of the four main attraction areas in the park. You can choose from:

• Corroboree I would like to do this one!!!
• Tiger Island
• ABC Kids World
• Dreamworks Experience

Remember to select only one area on the list above for this report. Students can work together to analyse the attraction during the fieldtrip, however each student must individually prepare and submit their report. IMPORTANT!!!! You should justify your analysis and recommendations using academic resources, applying the theories and concepts we have covered in the lectures, seminars and reading material for this course.