Highlights
Introduction
The aim of the individual assignment is to develop your skills in communicating how organisations can define performance. You will prepare a report explaining and justifying how you define ‘performance’ or ‘success’ for an organisation (you have a choice of 10 organisations listed in this document). In completing this assignment, you will engage in a drafting, analysis and self-evaluation exercise, which helps you learn how to turn the rough ideas you have in your draft into a high quality, professional-grade final report. In this way, this assignment assesses both the quality of your final report and your process in producing it.
Your report will be assessed against 4 criteria. It is up to you how you structure your report.
1. Organizational analysis. Your report should briefly introduce the organization and what it does. It should then provide the reader with a clear overview of the organization’ s/business unit’s objectives, strategy, structure and activities (e.g., corporate, competitive and operational strategies etc). Make sure you introduce your organization in your own words – do not merely copy what the organization says on its website.
2. Defining performance. Your report should provide a clear recommendation explaining the most important dimensions or aspects of performance for your chosen organization (you may narrow down to a business unit of the organizations). The report should provide readers a clear understanding of what ‘success’ means for this organization/business unit. Keep in mind that the focus is to define performance, rather than measuring performance. Make sure you include both the obvious aspects of performance related to the key operations of the business as well as other aspects of performance that support these operations. For example, if you believe financial performance is a key aspect of the performance, you should also identify other key performance aspects leading to financial performance, such as innovation, production efficiency, etc. To identify the key performance aspects of the organization, you need to interpret and critically evaluate the information you have, that is, you need to judge wether the information indicates the most important aspects of performance (include it in your own words), or it is marketing to legitimise the organisation’s operations (do not include it in your report). Often, better assignments show in-depth analysis of the organisation and include aspects of performance that are not mentioned on the website (and justify why it is included – see next point).
3. Justify your definition of performance. You should persuade the reader that your definition of performance is appropriate for the organisation/business unit. In the justification you should refer to your organisational analysis, relevant academic references or other material that supports your case. 4. Written communication. Your report should be well written so that it is easy to read and understand, well structured so that it is coherent, logical and well sequenced, and well presented so that it is professional, polished and appropriate for its audience. It should conform to the provided formatting instructions and the UTS Business referencing conventions.
Remember, performance is shaped by what you define as an organisational unit. In order to define performance, you need to very clearly define whose performance you are defining. The performance of the head office of a global firm is very different from performance of a division or business unit, a manager, operational department or a project team. So, be very clear in defining the level of your organisation/business unit and ensure that performance is relevant to it.
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