2315THS - Event Marketing and Sponsorship Assignment

Assignment Task

Overview

Students will be responsible for creating an Inventory of Assets (IOA) and accompanying Sponsorship Package for their event. The IOA and Sponsorship Package serve as the strategic planning documents (e.g., internal documents) which inform later sponsorship activities.

Students will be required to develop their IOA to consist of a minimum of 15 assets. Each asset needs to be fully described and attributed appropriate cost and value amounts. From the IOA, students will then be tasked with creating a Sponsorship Package (minimum 10 assets from the IOA). Importantly, the Sponsorship Package is created from the IOA but will vary in the number and type of inclusions.

This Sponsorship Package is to be developed with one specific sponsor in mind, and the name of this sponsor should be included on the Sponsorship Package.

Task

1) The IOA

2) The Sponsorship Package

3) Cost Table (For IOA only)

4) Notes Table (For IOA only)

The IOA and Sponsorship Package provide a basis for the creation of the package you are ‘selling’ within the Sponsorship Proposal (e.g., the external document) in A3. Students are encouraged to select the event that was chosen for A1.

Module and Workshop time across Week 6-8 is provided to assist with the development of the IOA, associated Sponsorship Package, and Cost/Value Tables.

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