2315THS - Event Marketing and Sponsorship Promotion Plan Assignment

Assignment Task

Your Task

Imagine you are the Marketing and Promotions Manager of an event (the event of your choice see Event Criteria & Examples document). Although the event has run previously, it needs to be taken to the next level. Your boss has given you the task to develop a promotion plan for the event that will market it better than it has been previously. In addition, your boss has selected you for this task as a professional developmental opportunity to help you evaluate your current skillset and learn new skills that will help advance your career.

Each student will prepare a word Event Promotion Plan which addresses the basic elements listed below:

1. Capability Analysis & Reflection

2. Event Information

3. Assessment of the Market Environment

4. Target Markets

5. Objectives

6. Promotion Strategies

7. Action Plan

8. Promotion Budget

9. Monitoring and Evaluation

10. Appendices

General Points: A general summary of what is required in each section is provided at the end of this document and each of these sections will be covered in further detail in the workshops. The workshops are designed to provide additional background and guidance on the requirements and expectations for each section of the document. Workshop attendance is strongly encouraged .

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