24100 - Critically Analyse - Stakeholders - Group Discussion - Conceptual Frameworks - Marketing Assessment Answer

24100 - Critically Analyse - Stakeholders - Group Discussion - Conceptual Frameworks - Marketing Assessment Answer

Assessment Task:

Subject description
This subject covers the integration of marketing principles and applies them to the development of a project for a real client's marketing problem. It further develops an understanding of the overall process of marketing planning, implementation, and control in the contemporary business environment. It also develops a basic understanding of marketing information systems; market research and marketing ethics; market segmentation; buyer behaviour; product; and the development of product, distribution, promotion and pricing strategies for both goods and services.

Subject learning objectives (SLOs)
Upon successful completion of this subject students should be able to:
1. explain relevant marketing theory and practice, using frameworks and models in relation to a selected business context
2. apply marketing knowledge to a specific marketing challenge or opportunity that an organisation is confronted with
3. critically discuss implications and make recommendations for managerial action in relation to a selected business context
4. present findings in a well researched, structured and concisely written report.

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