2527NSC: Aviation Research Methods- Aviation Management Program- Report Writing Assignment

Internal Code: 1HBJI

Report Writing Assignment:

Task: Research background This document aims to provide you with some background information associated with the 2527NSC Written Assignment 2, Report – Presenting the Findings. In this document, you will find the assignment case scenario, a brief overview of the survey used, the research approach and a sample of the questionnaire used. Please, note that data used for the purpose of this assignment is fabricated data based on the similar industry conducted studies, but does not represent the accurate data from any existing airport. Thus, it should be used only for the study purpose of 2527NSC Aviation Research Methods course. The following information should be considered in addition to the Airport Duty-free Survey document (also available on Learning@Griffith) and Assignment Instructions and Marking Criteria. Bojana Spasojevic, Lecturer in Aviation Case Scenario As a freshly graduate from Griffith University Bachelor of Aviation Management program, you have been accepted into an Internship Graduate Program at one of the Australian airports (in the following text the airport). During your internship, you have been closely working with Airport Business Analyst who would like to recommend you for a permanent Junior Business Analyst position. For this purpose, you have been asked to showcase your analytical, research and writing skills. Even though airport bases its business decisions on the statistics and actual numbers your Strategy Development Manager highly appreciates the academic knowledge of young employees and their ability to consolidate it with the facts and research results. As both domestic and international hub, a high percentage of your airport’s revenue is based on the non-aeronautical component (approximately 48%). Car parking, food and beverage, rental car concession components are showing constant growth. However, the retail segment, particularly Duty-free shop, which is airport owned, is declining regards profit numbers. Before you joined the company the group of your colleagues have started the internal research with the aim to better understand current international passengers satisfaction with Duty-free shopping and potential ways to improve their satisfaction. The survey was designed to answer the above-stated aim. Data collection was conducted at the international terminal after the Duty-free shop point, in January 2018. All passengers age 18 and above travelling internationally were targeted. In the case passengers were travelling as part of the group, only one representative was surveyed. Data collection team was aiming to collect 750 valid responses. The total number of collected surveys was 800, but the total number of valid and usable responses was 762. You have been given the Excel spreadsheet containing only valid responses, and you have been asked to create the Report which will present the main research findings. Your manager, Airport Business Analyst, has to submit this report to the Strategy Development Manager by 1st June 2018. Any delays will affect your potential chance of securing a permanent job. Due to the courtesy of your manager, you have been offered an opportunity to receive the feedback on your first draft. Having in mind the busy schedule your manager is running, this will be feasible only if you manage to submit your first draft by the 13th May 2018.