3006MKT: Service Design and Standard Report - Marketing Assessment Answer

Marketing Assessment Task

Provide a brief overview (maximum 1 page) of the report. The executive summary should be succinct and should cover the key points of the report.

- Company analysis: Provide some background information on the service company including current positioning and reputation/brand image. Analyse and discuss key strengths and weaknesses of the company.

- Customer analysis: Briefly define and profile the main markets of the company (including market segments and target market). Analyse market attractiveness and customer needs. Identify consumer trend.

Discuss the overall opportunities and threats based on the analysis of customer and competitor.

- Competitor analysis: Identify the current positioning of the competitors and your company using a positioning map.

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