Highlights
Overview
• You will prepare a written proposal for an individual, organisational, or community behaviour change.
• In the proposal you will
Content
Identify the behaviour
• What is the specific behaviour? Remember a behaviour is an observable action, and this should be a volitational behaviour (i.e., within personal control).
• You could specify the behaviour for a specific demographic (e.g., Indigenous people, men, migrants, school aged children, health workers), context (e.g., workplaces, recreational settings), or issue (e.g., health condition). What is the rationale for this specification?
• Provide definitions where relevant e.g., If you focus on the behaviour among “young children”, what age range does that include? If your behaviour is physical activity, what does this encompass – do you focus on a specific type such as walking, cycling, or organised sports? Has the behaviour been defined by an authoritative source?
Why is this behaviour important/significant? What are the potential benefits of managing this behaviour?
• Why is this behaviour worthy of attention? This may relate to prevalence, consequences, social impact, economic impact, and/or societal impact. Think across a range of levels: individual, interpersonal, organisational and community. Think about concurrent and future implications.
• Has this behaviour been identified as a priority in key local, national or international documents or policies?
• What are the possible gains that could come from managing (increasing/decreasing/substituting) this behaviour? Consider potential benefits across a range of levels including individuals (e.g., health, wellbeing, performance), social relations (e.g., significant others), organisations (e.g., productivity) and communities (e.g., costs).
• Can these benefits be quantified in any way? i.e. the magnitude of financial savings or improvement on some other metric
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