3040MKT: Digital and Social Media Marketing - Report Writing - Management Assignment Help

Assignment Task

Learning Outcomes Assessed

1. Discuss principles of strategic digital marketing and the role of digital and social media channels.

2. Explain the role of digital marketing in the contemporary marketing environment.

3. Critically analyse and research digital marketing situations.

4. Apply marketing theory to create digital marketing solutions.

5. Digital communication and/or literacy.

Assessment Details

In this assignment, you will help your client to better understand the market situation and to identify their potential target market, their digital challenges, and opportunities to improve their business using a digital marketing strategy. You are required to analyse a client who has partnered with this course. Remember, you are not permitted to contact the client directly – any questions you wish to ask must be firstly forwarded to your tutor or lecturer.

Assessment Format

In the workplace, it is not customary to be given a template to follow. However, in this document there is a structure that outlines what you should include in this research-based assignment. It provides you with a step- 2 by-step guide as to assessing your client. Despite the structure, please consider which information is most pertinent to the client and ensure that you provide that in your document. You will of course need to include a TITLE page and REFERENCE list, as usual.

ORGANISATIONAL STRUCTURE AND STAFFING

Aquaduck has been in operation for 25 years on the Gold Coast and always run by families. The current owners Sarah & Geoff along with their business partners are passionate about providing great tours and experiences to visitors and locals on the Gold Coast.

Below are the details of the current staff members.

Managing Director: Sarah

Accounts Manager: Suzy

Commercial Manager: Geoff

Sales Manager: Shirley

Marketing Manager: Zoe

Social Media Coordinator: Mya

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