3045IBA - Building the New Venture - Management Assignment Help

Assignment Task

1.0 Introduction

This report is an extensive evaluation of drift in poor nutrition and its adversative impact on maternal health. A trend in maternal mortality and poor health of both mother and child is the key aspect elaborated in the report. The opportunity of developing a mobile application namely ‘safe and sound Motherhood’ that provides reliable and convenient nutritional education is discussed in this report.

1.1. Key Trend

According to the statistics revealed by the World Health Organization (WHO), between the year 2000 and 2017, the mortality rate dropped by 38 per cent, however, still the 94 per cent of the deaths occur in the low-income countries (World Health Organization, 2017). It clearly indicates the poor lifestyle and pitiable eating patterns are one of the significant reasons for the same. Poor nutrition of the mother is directly reflected in the health of the child. It is often the key reason contributing to infant mortality. For improved human development and health of the mother, it is cardinal that the key health challenges such as under-nutrition and obesity of a mother are addressed (Graham. et al., 2016). This trend indicates the unmet needs of people. It clearly signifies an unaddressed want which is to get access to reliable and authentic nutritional information.

1.2 Industry

The nutritional supplements industry will be greatly influenced by the introduction of the application of nutritional guidance. In many countries, the nutritional industry has managed to build a space in the market. However, it has majorly targeted the people who are immune to the diseases or who are addicted to fitness. Most of the supplements provided by this industry are either intended to boost the immune system, promote height or facilitate bodyweight management especially for the people who go to the gym. There are no or very fewer supplements for women, about which also many people are not aware. Also, organizations are obtaining $1 million in revenue via mobile applications, but health applications are still not effective or trustworthy in the context of maternal health. 318,000 health applications are available but are mostly stressed on weight management (Berentowicz, Zaj?c & Zabierowski, 2017). Also, there are less nutrition and health magazines on maternal health. Henceforth, the

nutritional requirements of maternal health are not satisfied. Furthermore, the health application mobile applications also majorly iterate around weight gain and loss routines for the youngsters.

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