3513NSC: Economics in Aviation Theories and Principles - Economics Assignment Help

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Assignment Task:

Task:

Assignment Question • Your assignment is to be of 2,500 words length and done in the report format.
• Virgin Blue started in August 2000 and succeeded as a LCC up until the Global Financial Crisis in 2009 where soon after it restructured to a full-service, or legacy, carrier model to be known as Virgin Australia (VA).

• You are to determine, using the Aviation Economics theories and principles, how successful VA was during its life, including what led to its going into administration in 2020 as a result of the COVI-19 pandemic.

• In your examination, you should examine the reasons for the decision to transition from the Low- Cost Carrier model of Virgin Blue. Also, you should examine the impact of Jetstar as part of the transition and the role of Tiger Air.

• There are plenty of issues for analysis; your task is to argue which are the most important using the course theories and principles. Focus should be on the highest priority issues and addressing airline performance measures where possible.

• As you have only 2,500 words, you should use your scope in the introduction to set your boundaries and areas of focus . For example, you are advised to focus attention on the domestic market although you may make brief mention of the international market. As the question of focus is VA, your examination should identify three priority areas of competition with Qantas.

• After your report ‘Conclusion’, you are to include a ‘Recommendations’ heading under which you identify the top three lessons that can be learned by airlines today from VA’s experience. Each lesson need only be a one-sentence statement and the total ‘Recommendations’ section is not included in the word count.
• No Executive Summary is required.

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