[3D]MEN Haircare Range Roduct Relaunch - Marketing Assignment Help

Assignment Task

Growth of the Men’s Beauty Sector

The beauty industry is in a continuous state of growth, with increasing numbers of individuals paying substantial attention to their appearance. More recently, the male sector of the industry has received considerable attention with products targeted towards specific needs of masculine hair. The market itself amassed sales of over $34 billion globally in 2012, spurred greatly by widening media coverage and the increasing number of products within the male grooming market. This growth, and the sequential number of products launching, have sought to meet consumer demand and achieve market share.

Henkel Schwarzkopf

Schwarzkopf began as a small drugstore in Berlin, Germany in 1898. Owner, Hans Schwarzkopf, began developing his own hair products due to his dislike of harsh chemicals and expensive oils. Schwarzkopf was responsible for the first liquid shampoo and the first home colour package with the company renowned for its clear focus on innovation. The brand was acquired by Henkel in 1995 and further solidified its domination of the market. Since its inception the Schwarzkopf brand has grown to be one of the most well known in the hair care industry and continues to remain focused on its core values of innovation and creativity.

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