4MK006 - Introduction to Brand Communications - Semiotics and Persuasion Theory - Arts & Humanities Assignment Help

Assignment Task

This assessment is testing Module Learning outcomes -
LO1 Demonstrate an understanding of key brand communication theories, including models of communication, semiotics, and persuasion theory.

LO2 Create persuasive brand communications through the application of appropriate communication theory to the production of a video.

Assignment 
This assessment will demonstrate your practical communication and key digital & creative skills. The assessment will be based on an organisation of your choice. You are required to create:
1. 2-minute video ad using appropriate style and visual aids to promote a brand, product or service
2. Presentation with speaker notes (Using Canva, Prezi, Visme or Microsoft PowerPoint)

Factors to include:

The presentation must include 11 slides on the following:
1. Welcome slide with name & student number
2. Brief background to the organisation
3. What were the key objectives of the advert
4. Mood board / Storyboard
5. Examine semiotics of the advert i.e. music, colours, environment etc.
6. Who is the target audience and what is the advert USP?
7. What type of appeal did you use?
8. Which theoretical models have you applied? E.g. AIDA, ATR, Kelman’s
9. How you would assess whether the final advert persuaded your target audiences?

Assessment Criteria (The actual assessment components for this assignment) Weighting (If applicable)

• Understanding and application of the basic marketing communication principles;
• Quality of the description and justification of the campaign;
• Appropriateness of the suggested advertisement for the audience identified;
• Creativeness of the ad;
• Execution of the appeal;
• Quality of the unique selling proposition;

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