4MK007: Principles of Marketing Report Writing - Management Assignment Help

Assignment Task:

Task:

LO1 Demonstrate an ability to make sense of marketing and customer facing activity 
LO2 Demonstrate an ability to understand and explain marketing processes

LO3 Demonstrate an ability to understand and use conceptual models and theoretical insights to analyse, evaluate, explain and comment on marketing activities

Assessment brief (if appropriate, please refer to module assessment briefing document)
Write a report which evaluates the University of Wolverhampton’s marketing activities and approach. Your report should draw on relevant marketing theory and provide a critical commentary of the organisation and its key findings. Make sure to define key terms used i.e. Marketing Mix, STP etc. You should ensure you reference your work using Cite them right Harvard. Click here for guidance on referencing.
The report should be based on the use of the following analytical techniques:

Introduction: (Background to your organisation)100 words

External PESTLE Analysis (Make sure to include headings for each PESTLE factor: Using the PESTLE framework, conduct an external analysis of sector in which the University operates, highlighting key factors which may be a threat or an opportunity for the organisation going forward. (600 words)

SWOT Analysis: Using the SWOT framework, provide an internal analysis of the organisation’s strengths, weaknesses, opportunities and threats in successfully meeting the needs and wants of the target consumer segment. Review the implications of your findings for the University.

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