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Assignment Task

RareFitness Club Case Study

RareFitness is an Australian owned chain that supports the fitness needs of the community across Western Sydney region. The club offers a range of fitness equipments, programs and personal training sessions for individuals to achieve their health and fitness goals. RareFitness prides itself on their world-class facilities, and expert professionals. Customers of RareFitness say that they trust the personal trainers because they provide an excellent fitness service that meets their needs. However, the fitness club offers personal training sessions for limited hours only. It has been also reported by the customers that once an equipment is damaged, the club takes too long to repair it.

In a recent market research, the manager of the RareFitness, Michael Clark found that there is a great interest for group fitness classes among the community. People believe that working out with others will help them keep motivated and it is also great fun. The fitness club does not offer group classes and yet to explore the possibilities.

Furthermore, the NSW Government has recently launched a new program, Active Kids program to help kids get active. The program provides two $100 vouchers for parents, guardians, and carers of school-enrolled children to use towards sport and active recreation costs each year.

Fitness Australia is the national authority that provides policies and guidelines to give direction and support to personal trainers, fitness instructors and fitness business owners. Recently, Fitness Australia has added a new set of requirements to the Industry Code of practice for professional credentials for individuals who are delivering fitness services to the public. The Registered Training Organisations (RTO’s) that deliver the training package and

associated fitness qualifications/certifications need to comply to these practices starting from next financial year.

In the latest budget, the Australian Government has risen the corporate tax rate from 30% to 35% to increase the revenue for the next financial year which has a sheer effect on the fitness industry.

Please answer the following questions:

Question 1. From what you have been given in the case study material, perform a SWOT analysis by identifying at least two of the strengths, weaknesses, opportunities, and threats for RareFitness.

Question 2. Identify and write down the prime function for RareFitness. Justify your answer.

Question 3. Construct a mission statement for RareFitness in line with its prime function. Justify your answer.

Question 4. Identify at least two internal and two external stakeholders for RareFitness. Justify your answer

Question 5. Imagine that most of the business activities such as membership, managing fitness classes, rostering staffs e.g., are manually handled by the staff members at RareFitness. Identify at least 5 business activities that RareFitness can plan to automate to better serve their customers.

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