5BUSS003W - International Business Practice Assignment

Assignment Task

The Assessment

This assessment embeds employability skills into an academic assignment. During your university career, you will be learning to communicate with various stakeholders, including the academic staff who teach you. This communication will follow a set pattern, such as requesting feedback or seeking clarification over deadlines. In the ‘real world’ of global business, communication is less predictable, and you will need to develop a specific set of skills to operate effectively. (This links with the Global Communication Business module which you studied at Level 4).

Your Task

A) Propose a guest speaker for the International Business Practice module at the University of Westminster for the next academic year. Your proposed guest speaker must be prepared in principle to give a minute online talk in English based on your proposed outline. In order to identify your proposed guest speaker, you will need to do the following:

• Identify an innovative company that qualifies as a start-up/SME and has a good fit with the module. This can simply mean that this line of business would make it attractive as an acquisition to a large international company.

• Prepare an outline of the guest speaker talk (speaker brief) based on your findings to the above questions. This outline, which should consist of three or four bullet points, should be used as a basis for making initial contact with the company.

• Make a note of the individual(s) you contact, whether by telephone or email, a brief synopsis of the discussion and the outcome. Pursue the process as far as possible, ideally leading to a positive indication that the company will be prepared to offer a guest speaker in September/October 2025.

• We are looking for evidence that you have made a well-informed approach to the company. The outcome (whether you secure a guest speaker or not) is not the critical point here. Nevertheless, doing some good preparatory work in finding out about the company will maximise your chances of a positive outcome.

• As evidence of the process you have carried out, please provide screenshots of the correspondence sent and received and include these in an appendix.

• Your main contact for information and the guest speaker may be the same or different person. Please note that you must provide a valid email address and any other relevant contact details for your guest speaker AND for your contact person (if this is a separate person).

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