5U6Z0068: Integrated Marketing Communications - Communications Issues and Implications - Communications Strategy and Tactics - Management Assignment Help

Assignment Task:

Unit Learning Outcomes Assessed:

1. Critically analyse situations facing organisations and identify communications issues and implications
2. Develop an integrated communications strategy & tactics based upon the situation analysis
3. Evaluate current trends, issues and campaigns within the marketing communications industry in the UK

You are required:
To work in small groups of 3-4 people to produce a marketing communications report addressing the requirements set out in the case study found attached.

Your work will focus on the following tasks:

1. Analyse the market situation of Crooked and the sector by undertaking a context analysis, quoting sources, which should include the following:  
a. Analysis of the sector and key trends & issues
b. Analysis of the competitors & their communications activities
c. Analysis of the Crooked brand & competitor brands
d. Analysis of current target audience
e. Analysis of current marketing expertise within Bahlsen, and use of any marketing agencies. 

2. Write up to four new marketing communications objectives for Crooked.  Ensure that these are SMART and are focused on the next year.  Longer-term objectives may be discussed, but the focus should be on the next year.

3. Provide detail as to the nature of the communications strategy (i.e. push/pull/profile).

4. Provide a detailed description of the target audience(s) for your campaign & justify why they are appropriate.

5. Identify what the key message(s) will be for the campaign & provide a mind map of suggested ideas.

6. Show your key message(s) in a piece of creative work (for example an advert/advertorial for a magazine, TV, radio, sponsored Facebook ad, press release, competition, piece of content etc.).

7. Provide details of your recommendations for the top three communication tools to be used in the campaign, justify their inclusion

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