6508: WUC Strategic Branding - Management Assignment Help

Assignment Task

Task brief

Individual Assessment

Context:

In the 21st Century, we witness continual change from dramatic shifts in geopolitical considerations to greater integration, interdependence and disruption of technology with its influence upon both our social and our personal lives. The convergence of one world with two realties virtual and presence; dominated by brands; driving economies of scale; providing a mirage of choices, but who is the beneficiary? How do we fit in? Moreover, what is the long-term impact upon our employability, health and wellbeing?

Reflect and construct a Personal Strategic Branding (of self) using the critical knowledge and

Framework to create a self-identity orientation that supports brand relevance, trust and alignment allowing authentication and ownership of the creation of branding for long-term personal impact.

On an A2 poster, illustrate your strategic branding of self (i.e. you) to support long-term wider personal impact.

In your individual poster, you need to include the following:

1. An ethical underpinning supporting a strategic perspective in adopting a step approach to long-term engagement.
2. Demonstrate insights into the disruptive labour market, adaptability to the challenges of long-term employability, health and well-being.
3. Immersion of brand theory and application of brand modelling to yourself, determining self- brand identity, meaning, response and relationships.
4. Clearly articulate an in-depth understanding of social and personal psychology with emotive motivations.
5. Using info-graphics articulate a narrative that is authentic and connects with the receiver(s).

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