6EC513-Global Business and Strategy – STRATEGIC ANALYSIS-Management Assignment Help

Assessment Content

The assessment for this module is an individual report of 2500 words (+- 10%). Below, you have been provided with a brief background of five organisations. Only some basic information has been presented to introduce you to past and current events, and in some cases, the strategy orientation of the business.
Your task is to choose one of these as your case study organisation to base your assignment upon. As will be explained throughout the strategy part of the module, you are encouraged to work in groups in your seminars to apply the strategic management concepts and frameworks discussed in lectures. In doing so, you will try to apply such concepts as they relate to your chosen case study organisation selected from the below list. Do not select any other organisation apart from the five identified and introduced below. Sharing your knowledge in group discussions will enhance your ability to better understand the concepts and frameworks studied and to subsequently enable you to effectively apply them in your individual assignment.

Discussion in groups will improve your knowledge beyond the lectures but remember that the work must be an individual report of your own effort. The report should analyse the green management approach(es) already adopted or that which could be adopted by the business as well as strategies that have or could be considered for growth. Based on the analysis, you are further required to make two recommendations on each aspect of the strategy (green strategy and growth strategy) necessary to shape the future direction of the business. You should use a variety of theoretical materials as well as company/market/sector data analysis in a critical manner to complete the report.

The suggested structure of your report is as follows:

Title Page (title should be specific to the report). Example: Strategic Analysis of M&S in the UK food retail sector.

Contents Page: Use Microsoft content setter to automatically set your page numbers, titles/sub-titles, etc.

Introduction to the Report (50 – 100 words)
Here you should explain to the reader what will be covered in the report.
Example: This report undertakes a critical analysis of M&S food/clothing business and makes recommendations aimed at improving/enhancing its green management and growth strategy.
Brief Background to Case Study Organisation (50 words)
This should be a short section on the fundamentals of the business. Do not go into too much detail here, as it is likely that information on the business’s successes (and failures) can be better used in the following analysis sections.
Example: M&S was founded in xxxxx year. It is based in XXXX country and has XXXX number of employees. Its main business is XXXX and recorded xxxxx revenue in 2021 (reference). Main competitors include XXXX companies, however, it maintains a market leadership in UK market, based on a strong brand image, well established history on good quality and a generally positive reputation (Reference).

External Analysis using one external analysis tool (15%) (375 - 400 words)
Here you will give a brief explanation, using support from academic texts, as to which external analysis tool you have chosen and its suitability. You will apply that analysis tool to your organisation, and use company, market, or sector information to support your points (so each claim needs to be supported by a citation).

Internal Analysis using one internal analysis tool (15%) (375- 400 words)
Here you will give a brief explanation, using support from academic texts, as to which internal analysis tool you have chosen and its suitability. You will apply that analysis tool to your organisation and use company information to support your points (so each claim needs to be supported by a citation).

From the Analysis, write a Summary of the organisation’s key Strengths and Weaknesses, Opportunities and Threats using a SWOT (15%) (400 words)

Plan a Strategic Approach using a TOWS (15%) (375 - 400 words)

Make two Strategic Recommendations for growth and two for green management, based on your Analysis. For each strategy type green or growth, apply the SAF tool to evaluate and decide the strategies that would be most appropriate for implementation. Note that you will make four recommendations in total. Two growth strategy recommendations and two green strategy recommendations (30%) (800 words)
Here we will want to see the use of strategic management vocabulary, and the use of academic texts, to explain the type of strategic recommendation you are making, and to debate its pros and cons of each strategic approach.

Conclusion (50 - 100 words)
Summarise what has been covered in the report
This should include, briefly, what was the report about, what the key important points were and a reflection about the task and module learning gained through the process of studying the module and completing the task..

Reference List
This should in alphabetical order.
Appendices
This should be any further templates, images, diagrams, or relevant information supporting a point or claim you might have made in the text.
10% of the mark is for the overall presentation and structure of a coherent argument from analysis through to recommendations.

Tables and diagrams represent 150 words for half a page and 300 words for a whole page. You will want to put more complex diagrams and tables in appendices. Use font size 12, and font type ‘Times New Roman’ or ‘Arial’ and double space your writing throughout the text. Avoid repetition and please do not highlight any specific sentences or citations in your work