6MARK016W - Marketing Analytics Assignment

Assignment Task

1. Apply analytics tools, techniques, and approaches to evaluate the market, competitors, and customers better.
2. Critically analyse, interpret, and communicate the firm’s product, price, and promotion.
3. Evaluate how customers engage with the companies and their strategic relevance.
4. Based on the results of the analytics-based customer data analysis, propose marketing decisions to maximize the company’s ROI.

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