7BSP1106 - Group Report Writing on The Fast fashion Business & Competing Through Marketing - Marketing Assignment Help

Assignment Task

Learning Outcomes: 

• Understanding the nature and importance of the fast fashion market and how business challenges are addressed through strategies and marketing
• Demonstrating fundamental theories of marketing
• Demonstrating the role of consumers and their behaviour in this market area
• To evaluate the external environment and its impact on fashion consumption
• Reviewing the sources, consequences and competitive advantage of developing strong brands through effective marketing tactics
• Evaluate information and wider market data;
• Contribute innovative solutions to business problems using marketing tools;
• Communicate marketing led solutions to business problems using a range of  methods, including writing clear reports and presentations;           
• Apply key marketing concepts to build a better business
   

The positioning of the fast fashion market

Any specific instructions: 
People continue to shop for clothes despite an uncertain economic backdrop, and the growing strength of pure plays such as Asos, Boohoo and Missguided, which has sped up the design-to-sale process, suggests a search by young women for newness. This puts increasing pressure on the bigger retailers (Mintel 2017).
Produce a group report of up to 2000 words which:
•    Identifies the key trends in fast fashion sales and the marketing strategies adopted   
•    Demonstrates an understanding of how the major established brands have responded to the threat from newcomers
•    Evaluates what you think the main opportunities and threats are in this market sector, including an assessment of the sustainability issues. 
•    Critically comment on the extent to which technology, social media, innovation and creative marketing allows new entrants to enter the market, with examples drawn from their marketing campaigns

To complete this task successfully you will need to undertake secondary research using relevant market data from appropriate sources, journal articles and news stories. You must use this data and market information to justify your points and apply appropriate marketing theories and models.

There may be an opportunity for limited primary research amongst the group to compare the macro-environmental view with its own consumer behaviour.

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