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7BSP1286: MSc International Business - Business Plan Project Assessment Answers
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Internal Code: 1IDCE
Business Project Assignment
What is a Masters in International Business, Business Plan? The Business Plan is the final part of your MSc programme and counts for 60 credits of the 180 credits in your programme. As such it is one of the most significant parts of your postgraduate study and an important component through which Masters level quality is identified and assessed. It is an individual undertaking and the ultimate responsibility for its successful planning, development and completion rests with you, although you will be guided by a supervisory team. Therefore the Business Plan requires you to demonstrate an ability to work independently and ethically in selecting and researching a relevant business plan of your choice. Business plans always involve a degree of originality, either through original research and/or the re-working of existing ideas from an original perspective. In addition to presenting a viable business plan, the MSc International Business Plan requires you to demonstrate competence in the normal categories of a report: literature review, methodology, analysis and synthesis (see assessment criteria). The successful completion of the Business Plan differentiates between students who successfully complete the taught part of a postgraduate programme and those who can additionally demonstrate the ability to carry out a significant piece of independent study to achieve a Master’s degree. Module Aims: The aims of this module are to enable students to:- Carry out independent business research directed towards a business plan
- Develop an area of specialist knowledge linked to a business plan
- Exercise analysis, evaluation, synthesis and judgement related to a specific business plan
- Write a business report encompassing all aspects of a rigorous research process with a literature foundation appropriate to the research
- Independent research, analysis, judgement and evaluation, writing and presentation
- The capacity to understand and explain business management issues, opportunities and/or situations in their context
- An understanding of areas of literature relevant to the research topic.
- demonstrate how to present a professional business plan
- identify how to implement research strategies linked to the business plan
- explain the interrelationship between theory, empirical data, research findings and a coherent business plan
- reflect critically on the research process to gain maximum benefit from the research experience.
- choose and define an appropriate business prospect
- identify appropriate research methodologies for the business chosen, including the ability to detail the approaches and justify their use
- absorb and synthesise appropriate sources, considering the relevance of different theoretical and conceptual approaches to the business plan
- present an articulate and coherent business plan that synthesises theory and research findings and considers their implications for the proposed business.