7BUS2002-0901 - Research Business Methods Assignment

Assignment Task

Research Proposal

This assignment is important in preparation for your final MSc IB Major Research Project which is a 60-credit module (weighting 1/3 of your degree). It requires you to develop a detailed research proposal, which will identify and elaborate a contemporary business issue to be addressed for a specified organisation (it could be a well-established brand); research aim, objectives, including proposed research question(s); an appropriate research methods and scope of the project. You must also identify and critically analyse an appropriate, up to date and relevant literature, indicate expected outcomes of your project and include a detailed project plan.

Questions

• What is published on this topic and who are the main contributors?

• What are the relevant concepts and theories?

• What methodological positions have been adopted in this area?

• What are the main issues identified in the literature?

• What is specifically relevant to your research questions?

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