8007SMGT: Strategic Management Assessment 2

Assessment 2

In Assessment 1, you applied external and internal analytical frameworks to identify strategic issues and priorities that must be addressed for a chosen company to be competitively successful in the years ahead. It is now time to think about the strategy development and implementation process to deliver superior value to customers more efficiently than rivals.

Building on your analysis in Assessment 1, recommend competitive strategies (e.g., broad low-cost strategy, focused low-cost strategy, broad differentiation strategy, focused differentiation strategy, best cost strategy) for the current competitive conditions. Then, identify complementary strategic actions to maximise the overall strategy. Finally, examine the role of ethics, organisational culture and leadership to your recommended competitive strategy and strategic actions.

• Cover page(excluded from word count)
• Executive summary(excluded from word count)
• Table of Contents(excluded from word count)
• Overview(~400 words)
  • Brief recap of relevant organisation and industry context. 
  • Briefly summarise the three critical strategic issues identified in Assessment 1. 
  • Select one critical strategic issue that is a priority needing immediate attention and explain the reasons for your selection.
  • Note:Ensure that the selected critical strategic issue guides the development and implementation of your overall strategy in this assessment.
• Generic competitive strategy
  • Recommend and justify one generic competitive strategyto address the selected strategic issue for the organisation in the current competitive conditions.
  • In your justification, include two verbatim quotesfrom relevant and credible academic sources.
• Complementary strategic actions
  • Identify and evaluate two complementary strategic actionsthat could be taken to strengthen your organisation’s competitive position and overall strategy (e.g., offensive, defensive, first mover strategy, blue-ocean strategy, merger, acquisition or strategic alliance).
• Implementation elements
  • Discuss the following two areasthe organisation should consider in the implementation of the recommended generic competitive strategy and complementary strategic actions:
  • Ethics: Identify and summarise two key ethical issues that could potentially influence and impact the implementation of the recommended generic competitive strategy and complementary strategic actions.
  • Organisational culture and leadership style: Briefly discuss how the alignment between individual leadership styles and the organisational culture in your organisation influences the successful implementation of the generic competitive strategy and complementary strategic actions.
• Conclusion
  • Summarise the key insights from the report.

Assessment Requirements Brief Summary

Assessment 2 builds directly on Assessment 1, shifting the focus from strategic analysis to strategy development and implementation. The purpose of this assessment is to evaluate how well a student can recommend and justify an appropriate competitive strategy for an organisation while considering real-world implementation factors.

Supporting sections such as the cover page, executive summary, and table of contents were included but excluded from the word count.

Academic Mentor’s Step-by-Step Approach

The academic mentor guided the student through a structured and logical process to ensure alignment with assessment expectations and learning outcomes.

Step 1: Revisiting Assessment 1 Insights

The mentor began by reviewing the organisation, industry analysis, and the three critical strategic issues identified in Assessment 1. This ensured continuity and reinforced the importance of evidence-based decision-making.

Step 2: Selecting the Priority Strategic Issue

The student was guided to evaluate urgency, impact, and feasibility to select one critical strategic issue requiring immediate attention. The mentor emphasised that this issue must clearly drive the strategy recommended in the assessment.

Step 3: Developing the Overview Section

Support was provided to structure the overview logically moving from industry context, to strategic issues, and finally to justification of the selected priority issue ensuring clarity and strategic focus.

Step 4: Recommending the Generic Competitive Strategy

The mentor helped the student:

• Match the selected strategic issue with the most suitable generic competitive strategy
• Justify the strategy using competitive conditions and organisational capabilities
• Integrate two direct academic quotations appropriately to strengthen theoretical grounding

Step 5: Identifying Complementary Strategic Actions

The student was guided to select two realistic and aligned strategic actions. Each action was evaluated in terms of how it reinforced the main strategy and improved competitive positioning.

Step 6: Addressing Implementation Elements

Special attention was given to practical implementation:

• Ethical considerations were linked directly to the chosen strategy and actions
• Organisational culture and leadership styles were analysed to show how internal alignment supports execution success

Step 7: Structuring the Conclusion

The mentor assisted in summarising insights clearly, reinforcing strategic coherence and ensuring the conclusion reflected all key arguments presented in the report.

Outcome Achieved and Learning Objectives Covered

Final Outcome

• A well-structured strategic report aligned with academic and real-world business strategy principles
• Clear linkage between strategic issues, competitive strategy, and implementation considerations
• Strong theoretical justification supported by academic literature

Learning Objectives Achieved

• Application of strategic management frameworks to real organisations
• Ability to recommend and justify competitive strategies
• Critical evaluation of complementary strategic actions
• Understanding of ethics, organisational culture, and leadership in strategy implementation
• Development of analytical, research, and professional academic writing skills

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