9932 Advanced Digital Marketing - Effective Marketing Through Digital Channels - Marketing Assignment Help

Assignment Task:

9932 Advanced Digital Marketing Assignment Help

LEARNING OUTCOMES

On successful completion of this assessment, students will be able to:

1. Clearly explain the key factors of effective marketing through digital channels;
2. Clearly explain the function and relevance of various digital tools and techniques in relation to digital marketing strategies; and
3. Design high-reach and high-engagement digital marketing strategies.

BRIEF

This assignment requires you to choose one of the marketing channels identified in the first assessment piece, and formulate a marketing strategy around this channel. It is broken up into two pieces: the strategy and justification, and a practical element. 

ASSIGNMENT INFORMATION

PART A – STRATEGY and JUSTIFICATION

The first part of this assignment requires you to justify your choice of digital marketing strategy and formulate an in-depth marketing strategy.

PART B – PRACTICAL ELEMENT

The second part of this assignment requires you to demonstrate an understanding of how these digital marketing strategies work in practice. To do this you have two options.

If you chose an existing business, you must follow option (1). If you are doing a business that is your own start-up, you must choose option (2).

1. Here you are required to reflect on your businesses existing marketing efforts. This reflection must include both (a) evidence of the marketing campaign (screenshot, email, social media posts, blog posts etc.) and (b) a personal reflection about the ways in which you think the marketing campaign could be improved or developed further.

2. If you chose to do your own start-up, you must develop a mock-up version of your chosen strategy. This could include a website address, an example email marketing campaign, a social media post, or an example blog post. This doesn’t have to be ‘live’ as yet, though it should certainly be a good representation of how the digital marketing strategy may look if you were to dedicate resources to this strategy in the future.

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