Highlights
LEARNING OUTCOMES
On successful completion of this assessment, students will be able to:
1. Apply information and data from real market situations to identify venture opportunities.
2. Apply creative thinking skills to develop potential response opportunities to identified scenarios, taking into account key customer markets and segments.
5. Apply business theories to develop a draft business model for a venture.
GRADUATE ATTRIBUTES
• 1. UC graduates are professional - communicate effectively
• 1. UC graduates are professional - display initiative and drive, and use their organisation skills to plan and manage their workload
• 1. UC graduates are professional - employ up-to-date and relevant knowledge and skills • 1. UC graduates are professional - take pride in their professional and personal integrity
• 1. UC graduates are professional - use creativity, critical thinking, analysis and research skills to solve theoretical and real-world problems
• 2. UC graduates are global citizens - make creative use of technology in their learning and professional lives
• 3. UC graduates are lifelong learners - adapt to complexity, ambiguity and change by being flexible and keen to engage with new ideas
• 3. UC graduates are lifelong learners - reflect on their own practice, updating and adapting their knowledge and skills for continual professional and academic development.
BRIEF
The second submission of this unit is specifically designed to produce a well-structured and systematic research portfolio of the industry and consumer environment for your enterprise.
ASSIGNMENT INFORMATION
This research portfolio requires you to conduct a thorough macro and microanalysis of the market space in which your enterprise will operate.
You need to consult broad, quality secondary data sources for commercial opportunity. It is not imperative that you outline your enterprise idea for this assignment – this will come later. What we are looking at here is an exploratory research task designed to provoke ideas and assess feasibility of certain markets/industries. Don’t have a fixed endpoint just yet.
This assignment is a great opportunity to put your research ability into practice. Try to be flexible with your scope here initially and let your research (and interests!) guide your portfolio – this is meant to be an early stage of your enterprise journey!
PROCESS
This report needs to be structured, systematic, and must use the theories, models, and research methods you have learned in the pre-requisite subjects. Your portfolio may be structured however you think best to present your research. However, within the portfolio you should:
1) Conduct a thorough macro or environmental analysis. This includes a focus on external factors impacting your key industry. This could include using the following tools:
a. PESTLE Analysis
b. Porter’s 5 Forces Analysis.
2) Conduct a thorough microanalysis. This includes a focus on competitor and consumer factors impacting your key market. This could include using the following tools:
a. Consumer Analysis and Summary
b. Competitor Analysis and Summary.
3) Summarise at least three “core” challenges and opportunities that your enterprise will likely face that has emerged through your research to conclude your portfolio.
4) A concise conclusion of where your enterprise concept is situated after this market analysis. Suggested Structure:
• Title Page
• Contents Page
• Executive summary
1) Remote environment
2) Near environment
3) Challenges and opportunities statement
4) Conclusion
• List of References
• Appendix (Optional).
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