A Business Proposal to Develop a Venture Which Supports Foreign Students - Management Assignment Help

Assignment Task

BACKGROUND
The value of a British education attracts international students from around the world. Each year, thousands of international students travel to the United Kingdom to study
(Domville-Roach, 2007). The primary motivation for students to study abroad is to learn a foreign language and improve their career opportunities (Domville-Roach, 2007). Language is an important pull factor for international students to come to HEIs in English-speaking countries. Foster (2014) found English proficiency to be "the main attraction for students considering study abroad" by 91% of Brazilian students interviewed (Foster, 2014, p. 151). But upon arrival, international students often realize their linguistic proficiency is insufficient to cope with the demand of an English-speaking environment (Ramachandran, 2007). On the one hand, this relates to the difficulty of communicating with native speakers, in particular the pace of spoken English, the diversity of accents, and the unfamiliar use of colloquialisms, idioms, and body language (Ramachandran, 2007).

AIMS AND OBJECTIVES
The aim of this research is to develop a business venture to support foreign students arriving for the first time to study in a new country. The research will determine the
feasibility of the proposed business in the United Kingdom. The below research objectives will address the above aim:

To assess the market potential in terms of size, competition and the opportunities

To design a suitable revenue stream that reflect the value propositions on offer

To explore the major issues that might affect the scalability of the business venture

To determine the profitability of the venture

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