A Comprehensive Checklist for a Digital Strategy / Marketing Audit - Management Assignment Help

Assignment Task:

Task:

• Business and Digital Strategy The company is aware of the need for a digital strategy and its likely impacts Critical digital capabilities are built into the business plan and marketing plan Digital marketing strategy and plan established and being implemented Business plan and marketing plan are primarily focused on digital business Digital strategy is aligned with sales, marketing and operational objectives Staff have competencies to deploy strategy Smart digital marketing goals are established Has set aside a budget to develop content (e.g., white papers, eBooks, videos, other downloadable material, etc.) Has identified the legal and ethical risks associated with going digital. TOTAL (36) Conversions Can take customer orders online Website converts at least 1% of web visitors Can process payments online

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