Highlights
Task:
Learning Outcomes:
(CLO1) Evaluate and apply key strategic management tools, techniques and concepts
(CLO2) Apply knowledge to foster strategic decision-making around emerging competitive issues (e.g. global competition, digital transformation, social-ecological issues, etc)
(CLO3) Identify and mobilize organizational elements (e.g. organizational culture) to support
strategic business priorities
(CLO4) Prioritize organizational and leadership initiatives that translate into shared value creation
(CLO5) Create action plans that foster both organizational and personal creative leadership.
Assignment Tasks:
You are required to produce an academic report, in line with the learning outcomes of this module. These are outlined above. It is therefore essential that you support your findings and proposals with research from the body of strategic marketing management and leadership literature. As this is a level seven assignment, you are expected to show evidence of extensive reading, beyond the basic module materials.
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