A cross-sectional examination of marketing of electronic cigarettes on Twitter

Categorise your already downloaded tweets as:

• Commercial vs. Non- commercial tweets
• Pro energy drinks vs Cessation messages
• Type of promotional messages ( e.g. discounts, events, incentives, celebrity – endorsed message etc.
•  

Provide exemplars of tweets while presenting findings from the above categories. On the basis of other research studies, suggest another two criteria for categorising the tweets. This would require undertaking a review of the literature.   Read article: (Twitter and E Cigarettes) Introduction:

• What is happening in the industry? (Number of companies operating; age of the industry; profitability of this industry etc.)

• What are the profiles of the market that have been targeted by different companies? (Demographic; psychographic profile etc.)

• Why do people perceive this product positively? What are the possible reasons for buying such product?

• Are there any criticisms of this product and companies that are selling this product?

• To what extent companies are carrying out promotional activities to promote this product? How social media platforms are being used and how do they influence consumer’s perception of this product?

• Are there any criticisms against the use of social media platforms to promote such controversial product?

• Broad definition of the problems that may arise due to the extensive use of social media platform s to promote such product.

• What this report is trying to do?