A Digital Marketing Audit is a Systematic Evaluation of a Business - Management Assignment Help

Assignment Task:

Task:

A digital marketing audit is a systematic evaluation of a business current digital strategies, tactics and channels. Digital marketing audits are critical to understanding what is performing, what is underperforming, what could be optimised, as well as uncovering new digital opportunities. Digital marketing audits are cyclical in nature, meaning they occur in regular intervals (usually monthly, quarterly, bi-annually or annually, depending on the industry and client). Without an audit, businesses risk their digital marketing efforts and investments underperforming against their objectives. 
This assignment is designed to help you develop your digital marketing audit skills by analysing the digital marketing strategy, tactics and channels of a client business.

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