A Journal Reflecting on the Concepts and Principles of Food Product Development - Management Assignment Help

Assignment Task:

Task:

ASSESSMENT DETAILS AND INSTRUCTIONS

You are required to submit a Journal reflecting on the concepts and principles of food product development as covered in the unit according to the activities and questions below. Keep your answers concise (and include any references that support your claims/definitions etc.). You should include at least one (1) in-text reference per tutorial. Your responses should demonstrate research, critical observation and analysis, and considered reflective writing. As a guide, a reflection consists in relating a statement of facts or definition of a concept to your experience or prior knowledge and outlining the significance of this insight or learning. You are encouraged to complete the activities and respond to the questions below prior to each tutorial, participate to the tutorial’s discussions, reflect on your peers’ responses, and improve on your initial responses

Tutorial 1 http://youtu.be/q4wRyU-OyE0

1. What does the above video tell you about the Food Product Development process? Is it appropriate for all types and sizes of business? Why? What do you think ‘might’ happen in the smaller food business?

2. Describe what is New Food Product Development?

3. Why is it important in the marketplace?

4. Describe how new product development contributes to the financial performance of the business?

Tutorial 2 1. Describe the Product/Price/Promotion/Place for the advertisement videos. 2. Make a list of 5 Macro, Micro and Nano Trends you see in the Food Market space and discuss them.

3. What do you notice as these trends move from Macro to Nano?

4. What trends do you see as being important in the future which will affect food product development?

5. Pick some food products in the market place and discuss their strategy and how they compete in the market place and what values are they pushing to their customer?

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