A Prestigious Car Company - The Biggest Logistical Problem - Management Assignment Help

Assignment Task:

Get as original & creative as possible, same time look into the feasibility and practicality of the activities you are planning. All of this, plus the extent of details looked into, will be considered for marking the assignment. 

1. As the organizer of a product launch for a prestigious car company, you need to reassure the client of your capacity to plan a successful event. Develop an overview of the event (event concept), a brief run sheet, and a series of illustrations showing the event and staging layout. Finally, prepare a timeline or Gantt chart to show the planning process in the lead-up to the event.(10 marks) 

2. You are organizing a race for 20,000 runners. The biggest logistical problem you will face will be at the end of the race. At this time, runners crossing the finish line are exhausted and don’t want to run or walk another step. Media members wanting to take photographs & interview front runners compound the problem. Enthusiastic supporters wishing to congratulate those who finish only add to it. All runners need to get across the line without hold-ups; otherwise, their times will be affected.(10 marks) 

? You need to make plans to ensure that all runners cross the line, that they are advised of their times, & that they receive free sponsor products, retrieve their belongings and attend the prize-giving ceremony. Some participants and spectators will not wait for the final ceremony and will wish to take the transportation provided back to the race starting point and go home. 

? Develop a detailed operational plan for the end of the race, using estimates of finish times and crowd –flow patterns for participants and spectators. 

3. One event planner was asked to plan a woman’s fortieth birthday party. The woman’s husband wanted a party that would be unique and memorable not only for his wife but also for all those who attended. He was thrilled with the idea of a luncheon harbor cruise. The planner was to arrange for the boat rental and catering and to decorate the boat on the morning of the party. As it turned out, there were three complications. The first was the weather. It rained and they could not use the top deck of the boat, which was wonderful but only on a sunny 

day. This limitation meant that the downstairs area became very crowded. The harbor was also quite choppy, and a few people felt seasick because of the small swell. The thing that the planner really hadn’t thought through carefully was the needs of the children who accompanied their parents. The older ones were just bored and not difficult to manage. The toddlers were a disaster. Mothers were on the run all afternoon keeping up with their toddlers, who wanted nothing more than to climb over the rails. But by the end of the afternoon, it was the mothers who were ready to throw themselves over! Finally, the cruise lasted too long-long enough for some of the party to drink too much and long enough for others to get desperate for dry land and peace and quiet. 

The outcome of this event was a real lesson to the event planner in planning for the audience (everyone who came),in selecting the venue and in timing. An evening party would have ensured that at least the toddlers would have been left at home. (5x2=10marks) 

• What were the three complications? 
• How could these problems have been avoided? 
• What would you suggest for a family party for a fortieth birthday? 
• List the types of events affected by weather. 
• How can you keep young children amused when they are part of an event such as this? 

4. You have been commissioned to organize a marathon as part of the university’s drive to encourage blood donation. Develop a detailed overview of the event (event concept), a run sheet and a timeline or Gantt chart showing the planning process in the lead-up to the event.(10 marks) 

5. As online reviews and social media platforms increase, what are some tactics event managers can use to monitor and respond to feedback from events? How can this data be used to improve event operations? (1000 words; will be subjected to a plagiarism check) (10 marks)

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