Highlights
Task
Assessment 1
You are required to select an organisation in order to complete this Assessment. An organisation can be a business, charity, association, not-for-profit enterprise or Government body.
It is recommended that you select the same organisation used in the other social media units of competency from the Diploma of Social Media Marketing. If you do, you are permitted to re-use some answers.
If this is your first Assessment, or you would like to select a different organisation, follow the instructions below.
You may select your own organisation (for example, your own business or one you plan to start), an organisation you have access to, such as a business owned by a friend or family,or your current employer. Alternatively, you can create a hypothetical organisation for the purpose of this Assessment.
In a future Assessment task, you will be required to create content for the organisation and post it to a social media channel. For this reason, we recommend you choose your own organisation (if you have one) or create an organisation in an industry you are passionate about. For example, if you enjoy photography, create a photography services business. If you are passionate about social media, create a social media marketing consultancy. The more engaged you are with your chosen organisation, the more you will enjoy this Assessment.
If you select an organisation that you have access to, or your current employer, you must:
1. Obtain written permission from the appropriate stakeholder (e.g. the Marketing Manager), clearly stating you are allowed to post content to the organisation’s social media channel(s) on its behalf.
2. Include a copy of the written permission when you submit your Assessment.
3. Obtain all necessary logins to the organisation’s social media channels.In order to complete this assessment, you need the following resources:
1.0 Business Overview
Provide an overview of your chosen organisation by answering the questions below:
1. What is the name of the organisation?
2. What product(s) and/or service(s) does the organisation provide?
3. Who are the target audience? What characteristics do they have?
4. How does the organisation provide its services? (e.g. online, wholesale, retail, etc.)
5. Where is the organisation located? What geographies does it operate in?
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