Abbreviated Marketing Plan Project - Marketing Strategy Assignment Help

Assignment Task:

Task:

Assignment Objectives:

As a result of this assignment, students should learn to:
? Understand the elements of a marketing plan
? Be able to determine the industry size, market size and target market size of a product
? Understand the relationship between the target market, brand positioning, and the elements in the marketing mix.
? Be able to write a concise business report
? Identify, understand and use market intelligence and market research information

This report will be in a business writing style as opposed to an academic paper. You are writing the report for a busy marketing executive, potential partner or a potential investor. A business writing style is concise with little unnecessary information. The information is presented in a way that the information can be conveyed quickly. This means using bullet points, graphs and charts where appropriate. Business writing has appropriate use of white space, clear headings and subheadings and is single spaced. You can assume the reader is familiar with marketing terms and does not need the terms defined.

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