ABC Company Case Study - Online Shopping - Catering Online Customers - Business Assignment Help

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ABC Company Case Study Business Assignment Help

Introduction

ABC company is one of the oldest company’s in United Kingdom and is aiming to cater the growing needs of the customers in the area of online shopping. In this respect, the company is planning to create a new online shopping portal under its own name to cater the needs of such customers and thus shift to the online marketing as well. The company has been facing fall in the sales volume in the past few years where it has been evaluated that people are preferring to shop online as it is more convenient for them considering their busy daily routine. 

The new online shopping site would help the company in offering the products and services on the online store where customers can directly od to the website and shop for the desired items.  The aim of the project is to highlight the project scenario related to IT project as applied in a company. The following paragraphs will provide details of the company and the project along with some of the expected benefits along with the expected limitations. In addition to this, the project would also cover the creation of a mobile application for the customers. The application would be available for the android and the iPhone users and can be downloaded by them at any time. As a part of the IT project for the store, the mobile application will help the customer to browse the online store of the company while selecting the required items and further placing the order for the same. 

Background of the company

ABC operates as an independent grocery store and has been in operations since the last 15 years. The store is considered to be very popular in the area as the people of the older generation prefer to buy from the store. The store has opened 3 branches in diverse areas of United Kingdom where the stores have also performed outstanding within a period of five years. The company has earned reputation of being one of the oldest stores ion the locality and the way in which it serves its customers through good in store services and after sales services. The store has recently realised the falling sales volume and the need to bring in some strategies that can be helpful for the company in meeting the needs of the customers.  The management of store has been worried about the falling volume of the sales. The management has undertaken an in depths analysis of the same where the management has been able to find out the reason behind the fall in the sales volume and thus the sales value.

The analysis report has highlighted that the changing trends in the industry where stores have turned to exploit the online platform has led to the fall in sales. The management has thus realised the need to cater the online market where people find it more convenient to buy products over the website. The project is therefore aimed to ensure that the store is able to cater the needs of the online marketplace through best IT provisions and services. 

Business case

Project abstract

The primary aim of the project is to plan for an IT project which would be helpful for the company in catering the ever rising number of online customers. The project aims to improve the functions of the store by adding an online portal where the customers can shop for the products offered by the store. In addition to this, the project includes the aim to improve the online customer service experience along with the mobile optimization. 

Project purpose

The project for the store has been initiated for some of the key reasons which are as follows:

• Catering online customers- the project is being planned in order to catering the growing number of online customers. People in United Kingdom are shifting to the online websites in order to purchase grocery. This is because they find it convenient to browse through the online store and then place an order for the desired products. This way the customers are not required to physically go to the store as the products are delivered to the door steps of the customers. The online store will add to the business of the store by directing the existing and the potential customs towards the store and its products. 
• Improve store image- in the recent times. The store has been facing a fall in the sales volume. The reasons as linked to the same has been identified as the growing number of online stores across the world which has helped the customer in selecting and further placing the order for the desired products while sitting back at their homes. The easy of shopping has shifted the existing customers of the store to the online stores which has led to a fall in the sales of the store. This has further impacted store image as people have started perceiving it as outdated in respect to its operations and functionality also with the way in which it serves its customers. 
• Engaging the customer- In the recent times, it has been noticed by the store that people are shifting to the other grocery store which have an online store or is offering the customer with better services. The store aims to engage the customers in a more innovate way than it has been doing since a long period of time. The online website as a part of the project would help the store in engaging customers as it can promote itself through the use of text based communication and adding to the ease of transaction. 
• Ensuring brand recognition- The opening of the online store would help the company in catering a large number of potential and the existing customers. This way more and more people will come across the digital marketing activities that would be organised as a part of the project. All this will ultimately add to the brand recognition as people in far off places will start recognising the brand through their interaction with the website over the online platform. 
   

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