ABCA2103 - Principles of Advertising Analyse Assignment

Assignment Task

Purpose

The purpose of this assignment is to evaluate learners’ knowledge and ability to critically analyse the strategies applied by advertisers on social media.

Based on the above statement:

1. Choose any FIVE online advertisements for different products/services published in the social media platforms of your choice. For example, advertisement A is a cosmetic product, advertisement B is a telecommunication product, etc.). Then, describe each of the selected advertisements in detail by answering the following questions:
   • Who is the target audience?
   • Explain the message being conveyed.
   • What image is portrayed?
   • What is not discussed about the product/service?
   • Is the ad true to life or puffery?
   • Identify the format applied in each ad: E.g. a slice-of-life, demonstration, dramatic, spokesperson, comparison or testimonial?
   • Is the ad memorable?

2. How persuasive are the advertisements? As a consumer, would you buy the product being advertised for yourself or others? Why?

3. In your opinion, which one of the selected ads do you think is successful, and very effective, and which one is not? Why? Discuss by giving relevant facts and references. Give your conclusion.

4. Analyze the main ethical issues in social media advertising. Justify your answers with real examples and facts.

Your essay should include images, citations, references, etc. to support your discussion.

Discuss the following topic(s) in the forum and submit proof of your participation in the online discussions:

1. Identify any TWO magazine advertisements AND TWO radio advertisements that you think are the most successful. Why do you think so? Justify you answers with relevant examples and facts.

2. One key issue often discussed in advertising is the exploitation of children in advertising. Digital advertisements especially are increasingly targeting children when they play video games, go on social media, use apps, and in the many other ways that children access the internet. Ads may harm children. based on this statement, answer the following questions:

3. Why advertisements to children can be considered as unethical? Analyse.

4. Discuss how the exploitation of children in advertising can be minimized or overcome. Provide relevant examples.

5. How does advertising affect children’s self-esteem?

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