Highlights
LEARNING OUTCOMES
On successful completion of this assessment, students will be able to:
• Explain the interaction between key factors of a business model and the impacts of that interaction
• Evaluate the status of an existing business model in light of surrounding market conditions
• Identify and communicate opportunities for improvement and innovation within an existing business model.
PROCESS
Specifically, you are expected to:
• Develop and design a new business concept or set of operational activities based upon your analysis in the first task.
• Explain the concept and how it affects elements of the business model canvas (including links and interactions). Be sure you emphasise these.
• Generate a new original business model canvas, including a written summary for each section, as well as a pictorial/graphical representation of the canvas. There is no need to repeat what has already been discussed in your first paper.
• No idea is perfect. Discuss points of risk or concerns with the idea, so that you’re able to showcase a thorough ability to dissect your own ideas logically.
Please make sure you are using relevant theories, questions and concepts you find appropriate from the chapters, but most of the research will have been conducted in your first task. You should also be highly aware of the practicality and feasibility of your concept suggestions, anticipate some of the implementation issues, costs and wider benefits to your business.
Assignment 1,
• Appendix (if required)
CONSIDERATIONS
• Get original and creative! If there was a problem you identified in the first assignment around customer relationships, think of a business concept that can solve this. Similarly, if this is a logistics and supply issue, design a system to assist the business here A good starting point is to look at other businesses and case studies.
• Explain the relevant interactions and effects of this change to other aspects of your BMC. These links need to be made clear and explicit!
• Think about how innovation, lean, and emergent digital approaches to business can assist here. Are there pivots and feedback loops being incorporated?
• Think about how this will be promoted and marketed to your organization (hypothetically!). What will they mostly be worried or concerned about? How will you address these real-world costs or implementation issue?
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