Highlights
LEARNING OUTCOMES
On successful completion of this assessment, students will be able to:
• Clearly outline the respective communication considerations to be made in varying business scenarios;
• Prepare and develop a range of publications to suit various business scenarios;
• Demonstrate the ability to prepare and deliver effective presentations and pitches to suit various business scenarios.
GRADUATE ATTRIBUTES
• Graduates will have broad and coherent knowledge of business fundamentals and how they have evolved within the modern digital landscape;
• Graduates will develop the skills to create and design approaches to business within emerging markets, and communicate them in an appropriate manner to a range of audiences;
• Graduates will develop a broad and coherent knowledge of the ‘triple bottom line’ of business, considering the impacts business decisions have on not only financial outcomes but also social and environmental outcomes;
• Graduates will develop skills specific to the program specialism required to be able to apply learnings in a real-world context.
BRIEF
Create a well-reasoned plan for an effective business presentation (1,500 words) and present your plan for a professional audience (2-3 minutes).
ASSIGNMENT INFORMATION
Being able to plan and execute a solid presentation is an important skill for most managers. For this assessment, you are required to present a coherent 1,500-word plan for a presentation, drawing on what you have learned from the course up to this point. Please include a reference list at the end of your plan.
Then, present your plan as a recorded 2 to 3-minute video. Use supporting documentation such as slide decks and images to engage your professional audience.
The scenario is:
You are the manager of a medium-sized firm (200 employees) which designs and manufactures premium laptop cases.
Business is going well, and to the chagrin of your already busy employees, you have recently signed a contract with a big new client, which also entails having to extend your product line – you’re going to launch a range of tablet cases.
To get your employees on board, you have arranged a presentation to be held in front of your entire business. How would you structure and finally deliver this presentation?
PROCESS
Leverage what you have learned about managerial communication and planning an effective presentation. The end product should be the presentation of a well-argued plan, which highlights key areas of concern given the context, and a presentation delivered from this plan.
To answer this brief, keep the following questions in mind:
• Which management approach is most appropriate and why?
• How do the three layers of the strategic model for management communication relate here?
• How do communication contingencies, such as diversity, drive for competitive advantage and ethical considerations impact?
• Which type of management communication do you think is most suited and why?
• What role does communication with technology play in this scenario, and why?
• How have you considered bandwidth, feedback, perceived personal closeness and symbolism in your communication methods?
• How would you measure your presentation’s success?
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