Internal Code - MAS3502
Marketing Assignment
Scenario:
The CMO has outlined a number of points to ensure that the articles comply to corporate guidelines.
• The maximum page allowance is 8 pages; this includes end-text references and any embedded images [diagrams]
• Normal font style is Arial 11, and single-spaced is preferred, 6 points between paragraphs is recommended
• Bold, colour, and/or text boxes may be employed to emphasis key points.
• Headings should be Arial 14
• The title should be Arial 16 colour may be used for headings and titles.
• The document should include a page footer o Including, your name and student number, the page number, and article title [from left to right] As this is a marketing unit, quality and creativity are expected. The internal magazine article should be saved as a PDF document.
Question :
The key task is to synthesize your literature review with the unit learning with the objective of demonstrating the breadth and depth of learning. After considering the marker’s comments, discussions with other students, and your learning of section 3; your task is to assess your literature review and your research proposal and to identify and close any gaps in your knowledge. The next step is to construct a business style essay on your research topic. A template will be provided via Blackboard to provide guidance.