ACC09102: The Cherry Drinks Company - Accounting and Finance Assignment Help

Assignment Task:

Task:

Requirements
The Cherry Drinks Company (Cherry), a successful player in the beverage industry in Scotland, is looking to expand its business. Nadiya Shah, the Finance Director, has tasked you with evaluating two important decisions to help with the expansion:

(1) Make or buy bottles?
Cherry currently purchases the plastic bottles used to contain their products from a third-party. They are considering producing their own sustainable plastic bottles to align with their strategy. Production would take place in the newly acquired manufacturing plant in Newcastle.

(2) New product pricing
A newly developed product, CherrymiX, is considered to be central for Cherry to expand their market, customer base and their role in increasing environmental sustainability. CherrymiX will be produced in the Newcastle plant but they areunsure what the price should be and want to compare the product cost using Cost-plus, Competitive and Value-based pricing strategies.

You should prepare a proposal for Nadiya for both of these decisions which follows the attached marking scheme in layout. The proposal will take the form of a written report, no more than 3,000 words in length.

Introduction (Total 5 marks)
Brief description of the company, its products and the market in which it operates. Team task and how it will be tackled.
Make or buy decision (Total 35 marks)
Outsource packaging production (10 marks)
Invest in packaging in-house, including relevant cost analysis (25 marks)
Product pricing (Total 40 marks)

Discussion on one/combination of factors influencing pricing decisions: product life cycle, demand/price relationships etc (10 marks)

Application and discussion of cost-plus pricing (10 marks)

Application and discussion of competitive pricing (10 marks)

Application and discussion of value-based pricing (10 marks)

Recommendation (Total 10 marks)

Make or buy PET bottle packaging (4 marks)

Recommended pricing strategy and selling price to charge for CherrymiX (4 marks)

Other, as appropriate to earlier discussions (2 marks)

Other (Total 10 marks)

Presentation and structure (3 marks)

Referencing (APA 6th must be used for citations and reference list) (7 marks)

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