ACC200: Impact of Business Intelligence on Accounting and Business Decisions

Internal Code: MAS3652

Business Management Assignment

Scenario Ski Team is a ski tourism business that organizes ski trips in various locations around the world and markets these to its existing clients. The Ski Team database contains information relating to the core tourism business. It contains details of the camps run, the athletes who attended those camps, and campaigns associated with sourcing athletes. In addition, the database contains financial information related to the amount invoiced and received for each client taking part in ski trips. The data in this database will assist managers of Ski Team to understand the profitability of each of their programs, identify who their most profitable clients are and better manage their best-performing camps.  Information on how to access Yellowfin and documentation to assist you with using the BI tool is provided for you in Resources in the Yellowfin User Guide folder. Task requirements:  Using the Ski Team data provided in Yellowfin, create a dashboard, with at least 3 reports, for the managers of Ski Team that will assist in the evaluation of their sales performance between 2011 and 2016. Due to the erratic performance of the Europe Region over the past 6 years, the management is wondering what the key drivers of buyer behavior are in regards to customer demographics and camp locations. Choose suitable KPIs for your dashboard that will inform the management about the sales performance of Regions. Provide a summary, in business report format, that enables management to understand the story behind the data. Within your report explain to management the impact that BI technology can have on accounting and business decisions. Please include your dashboard as part of your report summary. Please make sure that you concentrate on answering the question. Provide a 1,000-word summary, in business report format, that enables management to understand the story behind the data. Within your report explain to management the impact that BI technology can have on accounting and business decisions. Please include your dashboard as part of your report summary.